About Us
Welcome to Ittehad Oriental Rugs – Weaving a Legacy Since the 1980s
OUR STORY
Our Journey Began With A Simple Yet Powerful vision—to bridge ancient tribal artistry with modern global elegance.
Since the early 1980s, Ittehad Oriental Rugs has served as a living bridge between Afghanistan’s tribal artistry and the global export hub of Lahore. What began as a partnership with Afghan master weavers has grown into a mission to preserve centuries-old traditions. We source 100% authentic, handmade rugs—crafted with hand-spun wool and natural dyes—that reflect a deep cultural heritage.
From the looms of Afghan villages to our finishing hub in Lahore, every piece we curate is a masterpiece of resilience and beauty. Join us in our mission to share these timeless treasures with the world, ensuring that every thread supports the weaving families who keep this ancient craft alive for the next generation.
QUALITY ASSURANCE
The Crafting Journey (From Loom to Lahore)
The Art of the Afghan Loom Every rug in our collection is a testament to patience and skill. We source 100% authentic, handmade rugs from Afghan artisans, crafted with hand-spun wool and natural dyes using techniques passed down through generations. Each piece carries the distinct spirit of Afghan villages—captured in intricate medallions, stepped borders, and geometric florals that reflect a deep cultural heritage.
Refined in Lahore Once the weaving is complete, these treasures make their way to our export hub in Lahore. Here, they undergo a meticulous finishing process, including expert washing, final inspections, and preparation for the international stage. This ensures that every rug meets the high standards of global collectors while retaining its raw, tribal soul.
Community & Commitment At Ittehad Oriental Rugs
More Than a Transaction: Investing in People At Ittehad Oriental Rugs, we believe that the true value of a rug is measured by the well-being of the hands that created it. Since the early 1980s, our mission has been to ensure that every knot tied on an Afghan loom serves as a thread of hope for the weaver’s family. We don’t just source products; we build long-term partnerships that honor the dignity and master-level skill of Afghan artisans.
Our Pillars of Support By maintaining a direct connection between Afghan villages and our export hub in Lahore, we provide a stable economic lifeline that bypasses traditional middlemen. This allows us to focus our impact on three critical areas:
● Fair Wages: Recognizing the master-level skill of our weavers.
● Healthcare Assistance: Supporting the well-being of the artisans and their families.
● Education: Creating opportunities for the next generation of children in weaving communities.
Your Purchase, Their Progress When you choose a piece from Ittehad Oriental Rugs, you are doing more than decorating a room; you are becoming an active participant in a 40-year legacy of resilience and cultural preservation. Your investment helps these ancient techniques thrive in the modern world and ensures that Afghan craftsmanship continues to have a global stage through our vision in Lahore.
ETHICAL ARTISTRY & IMPACT
Preserving Heritage For A Better Tomorrow
We recognize the profound responsibility we hold in preserving the ancient craft of Afghan weaving. Our commitment to ethical practices and the well-being of our artisans is at the core of everything we do at Ittehad Oriental Rugs.
From the careful selection of natural, hand-spun wool to the implementation of fair-trade principles, every step we take is a stride toward a more sustainable and equitable industry. We believe that true beauty in a rug comes from the dignity of its creation.
We prioritize transparency in our unique supply chain, partnering directly with Afghan weaving families who share our values of craftsmanship and heritage. Our commitment extends beyond the loom, we ensure fair wages, healthcare assistance, and educational opportunities for the next generation of artisans. Join us on this journey toward conscious artistry, where every purchase contributes to a brighter, more sustainable future for the communities that keep this 40-year legacy alive.
EXPLORE OUR HERITAGE
Elevate Your Space, Embrace Timeless Artistry!
Discover our curated collection of authentic, hand-knotted masterpieces today. From the intricate geometric patterns of our signature rugs and our oversized statement pieces, experience the enduring beauty of heritage reborn. 50% off on all our stock exclusively on our Etsy shop. Bring home a piece of history that will last for generations.
Mastery in Every Knot
Watch the rhythmic precision of our master weavers as they work. Since the early 1980s, Ittehad Oriental Rugs has partnered with Afghan artisans who use ancient techniques to create these one-of-a-kind treasures.